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Car Buying Tips for Women

Fri, 11/09/2012 - 4:26pm | by Guest Contributor

 

Buying a new car should be an exciting and fun experience, not one fraught with suspicion and fear.  But that’s how many women feel when they venture out to purchase a new vehicle.  Unscrupulous car dealerships sometimes unfairly assume that women are more easily pressured or taken advantage of because they see them as less informed about the realm of the automotive.  They may even quote a higher price to a woman alone than one who brings along a husband, brother, or father.  But these dealers should remember that women are actually behind the majority of vehicle purchases in the United States today.  Follow these tips on how to buy a new car so you can go in and feel more prepared and less intimidated when you’re on the lot or about to sign the papers.

Do your homework!  You can educate yourself by doing simple online research.  Price compare from different online dealers.  Investigate the different kinds of automobile companies, with an eye toward features that may differ from year to year.  Kelley Blue Book is now online, and will allow you to find out the value of your current car if you’re looking to make a trade.  After you have done your research, come up with two or three ideal cars, including year, make, and model as well as establishing a price range for yourself.

Shop around.  Visit a number of different dealerships.  Test drive a few models, but don’t feel like you have to make a decision right now.  Most dealers are online, so you can have an idea of a specific vehicle in mind before you even leave your house. 

Salesmen vs. friends.  The dealer may be the nicest guy in the world, but he is there to make a sale, not be your friend.  Always remember, this is a job for him, no matter how pleasant or friendly he may seem.  On the other hand, if you ever feel intimidated or patronized, or that he may actually be lying to you because of your gender, simply walk away.  You aren’t under any obligation to make a purchase, and your sassy salesman just lost his commission. 

Tempting, but …  Avoid temptations.  The dealership may be decorated with candy or pastries.  See past them.  It’s also a good idea to go home and wait for twenty-four hours before you make a deal.  Don’t impulse buy!  Remember to price compare and see if they can give you a better rate.

Negotiations.  Get ready to haggle.  Though it can be difficult and uncomfortable, continue to remind yourself that the salesman is not your friend, and that negotiating is part of the game of car buying.  At some point he will probably leave you alone in order to bring back his manager or other authority figure who may attempt to intimidate you or set a firm price.  This is also part of the game.  Continue to haggle.

Don’t let yourself be bullied.  No matter if you’re hunting for a new or used vehicle or scanning Craig’s List for Suzuki engines for sale, remember that knowledge is power:  the better informed you are, the better deal you’ll get.

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