Digital Entrepreneurship

Woman using laptop, by carbonnyc

As women outnumber male college graduates and enter the workforce, they’re finding new ways to make their mark on the business world. And the rise of technology in both education and business is helping women of all ages discover new inroads into entrepreneurship.

Once considered a man’s domain, business is seeing more women take control of large companies and corporations. Women like Xerox CEO Ursula Burns, PepsiCo’s Indra Nooyi, and Virginia Rometty, who was recently appointed the first female CEO that IBM has had in its 100 year history, are helping bring equality to boardrooms. But women are also starting their own businesses, both large and small, and using the skills they learned in college to inform their entrances into the digital aspect of business.

The changing face of business education

Colleges and universities are increasing the use of technology in the classroom, and the impact is evident in changes to the curricula of some business schools. Social media is becoming an important subject in classes—and for marketing and business professionals, social media is a useful tool in reaching new consumers and audiences. Likewise, schools are investing in online education for their students, offering online MBA programs for returning adult students who may already be in the workforce. The digital revolution is changing the way business school students receive their educations.

These changes have also benefited women: for female students with jobs, families or other commitments, the integration of online teaching and learning into graduate programs has made it easier to begin or continue to pursue a college degree. And as education becomes less centralized and more schools offer online courses, women will continue to pursue higher education.

How women do business

The digitalization of the marketplace has made it possible for companies to operate with little overhead, fewer employees, and less startup capital. For women, starting their own businesses using the Internet and other forms of new media not only frees them up to take care of other obligations, but it also makes running a business a task that can be performed from anywhere—and for women and men alike, being able to work while mobile is becoming a requirement.

It’s also possible that women are better suited for business in the digital age than men. A recent article on Mashable detailing how women entrepreneurs are faring in the digital age explores several qualities that women possess. Without stereotyping, it lists women’s typically strong communication and listening skills and the ability to collaborate as advantages to running a business in an industry that depends heavily on technology. Coupled with the advantage women have on men in the classroom, women are positioned to create a place for themselves in the business world beside men, instead of waiting for the male-dominated industry to let them in.

With the increase in the number of women who pursue college educations, the tables are turning in the workplace and in the business world. And as women take charge of their own careers and start companies of their own, business is becoming more diverse and changing for the better.



Photo by http://www.flickr.com/photos/carbonnyc/3440688097/sizes/m/in/photostream/

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