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How to Pick the Perfect Name for Your New Business

a rose by any other name

Your new business is your baby, and as such you really want to make sure you pick out just the right name for it. A new business is a blank slate of possibility, and it's a great way for you to really express yourself and what you're all about, if that's the route you choose to take. Furthermore, a carefully-considered business name is simply more likely to be successful and "sticky" to those who hear it than one you simply chose at random because it sounded interesting. (Of course, this method is surely not without its successes, but in general it's smarter to err on the side of consideration.) We'll talk about some of the do's and don'ts of choosing the right name for your brand new business -- some of these principles are more obvious than others. Whatever your choice, these tips will help you make sure you pick a name for your business that's not only got potential, but also won't get you into any kind of legal trouble.

Begin your naming process from the ground up by thinking about the very nature of your business. What is it you want to do? How do you aim to help or benefit people? These ideas should affect the sound and "feel" of your logo -- should color your decision, so to speak, that you might land on the best way to name your new business. It's a good idea to keep in mind the principle that the simple sound of your name should work, in some way, towards informing those who hear it what your company is about.

Another great thing to consider is the future of your business. If you're successful, there's a very good chance you might want to wind up changing, expanding, or otherwise adjusting your company at some point in the future. This being the case, you want to choose a name that can easily stretch to meet this need. Something that can work to include other parts of a unified brand, or that can represent an expansion of the services it was originally intended to provide.

Once you've considered these things and have come up with a few options, it's a good idea to get yourself some feedback. If this is a pet project, or starting out on a small scale, run it by your friends and family members a few times. Include those whose input you trust in your decision, and value their feedback. If you're working with more of a budget, then use a focus group to help your decision.

Finally, you want to make sure your name meets all the regulations of whatever state regulations or agency you report to, and make sure the name's not already in use or violates any kind of copyright. You don't need an online MBA leadership to determine a great name for a company, just a few of the right strategies and tips. With some of the ideas we've just discussed, you'll be able to pick out a great name for your fledgling company.

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