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How to Reconcile Technology and Sustainable Living through Social Entrepreneurship and Networking

Tue, 06/03/2014 - 12:23pm | by Guest Author

Hearing the terms technology and sustainable living often makes people think of two mutually exclusive ideas. However, these terms don't have to be completely foreign to one another. In fact, through social entrepreneurship and networking, it's easy to see how technology can very much be a vehicle of sustainable living.


 Let's say that you have a particular cause. Perhaps you are trying to gather a number of people to work together to stop the excessive production of paper by a less-than-green company. With a simple Facebook page, you can connect with thousands of people in a very short amount of time. From these thousands, you'll likely be able to find a decent number (at least) who would be interested in helping with your cause. You can connect with your friends who are interested in these types of causes as well, which is often a great surprise.


 Sometimes, it's impossible to physically help someone who is across the world or in another country, or showing mass support might be your best plan of action for a local issue. For many, starting petitions online is a surefire way to get signatures. Some signs are specifically dedicated to these causes. Once you have started a petition for a green cause, you can easily share it on Facebook or other social media networks. In addition to having people join together and sign it, you are helping in another way as well  - traveling to help out can cost the environment in terms of gas, so you're being extra green.

Meeting Others

 As mentioned before, if you're really dedicated to sustainable living, you are probably trying to use your car as little as possible. Fortunately, the pages on social media sites do not always need to be about a specific event or fundraiser. In fact, you can host networking events online too. Everyone could gather into a chat room or write on a wall of a page, and all of you will be able to brainstorm a number of ideas together. You might wind up meeting someone who lives across the country who is interested in the exact same cause as you. As a result, you will be able to make your program more global while acting local.

Improving Technology

So far, we have discussed ways that you can reconcile technology and sustainable living because you are using technology to help join together people who are fighting for the same cause. The other way to reconcile is to work on making technology more sustainable. As an entrepreneur, you have the ability to be innovative and come up with new creations. For example, find a piece of technology that people use a lot in their everyday lives. After picking that piece out, you want to find how you can work to make it better and more suitable to the environment. You can even chat with your friends online to figure out better solutions.

Try not to think of technology as the enemy. Think of it as a bridge. That said, sometimes bridges need a little maintenance or reinforcement. However, in other cases, it can get you exactly where you need to go.

Suzie Rochelle writes about green living. Her recent work is on sustainable initiatives she has implemented as a hospital administrator at


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