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Make Yourself Through the Use of Online Social Media Networks

Fri, 11/09/2012 - 4:26pm | by Lpaho13

In today’s computer-technology dominated world it can be difficult to make a name for yourself in your field of business, especially if you are a freelance entrepreneur. It’s crucial for all freelancers to understand and utilize the web and all its properties.

Starting Out: Create A Personal Brand Logo

Logos are used as tools of recognition and each person that intends to develop a name that resonates in the marketing world should use them skillfully. Your logo should consist of the bare-essentials of your brand’s identity. It can be created using the same color scheme and type choices as the website you should design for your brand (we’ll touch on this later on in the article).

The logo needs to be something that can be easily identified and connected to your business field. If you are someone that works with children the logo you use should reflect this by being delicate and playful so that it’s inviting to people that are looking to invest their time and money into your services. If your company deals more with extreme sports then your logo should mimic the quick and light movements of an athlete. The more relevant your logo is the more likely it will leave a lasting impression in the viewer’s mind. That’s exactly what you should be aiming to do.

Develop An Action Plan

Once you have a visual element established for your brand, it’s important to begin to think about the exact functioning of your business. What’s your mission statement? Who are you aiming to market to? What does your target audience value, and what do they need most? Can you provide them with the resources they need?

If you’re entering a competitive business field it is in your best interest to figure out a way to become valued and undisputable. Become an expert on something in your field so you’ll become a reference. If you think you only know a little about a lot instead of a lot about a little, it might be beneficial to look into online training, specific tutorials or business related apprenticeships that could help step up your game. Knowing elements of your chosen field inside and out is a great way to establish a name for yourself online because people will learn from you and share the newfound knowledge they gained from you with other people (like a snowball effect).

Reaching Out: Making Connections via Social Networking and Personal Sites

After you develop a brand logo and plan of action, it’s time to enter the world of social networking. In the modern world, social networking is the best means of marketing yourself and finding potential job opportunities.

Creating your own personal website, blog, and social networking profiles are the next steps to take in the self-branding process. These platforms are the most useful in displaying your work dexterity and brand-related accomplishments. They also allow you to provide your contact information so interested individuals can reach you.

These outlets can be used to make connections with people in your industry who are able and willing to promote your brand via their own websites, blogs and message boards. Sites like Twitter, Facebook, LinkedIn and Google+ also give you the opportunity to provide people with useful links, connections to your own domains and an open format that can be used for conversation and business collaboration. If you want to go the extra mile and develop podcasts (whether audio or video) related to your field of study, the social networking sites mentioned above could serve as the perfect way to showcase your creations.

The best way to make sure your brand’s image is created correctly is to develop it yourself. It’s important to cover all the bases when developing your brand. The more time you spend reaching out through the use of social media sites and personal sites the more likely it is that your name will be remembered and talked about.


About the author: Lindsey Paho is social media writer living in the Indianapolis area. She is currently completing her graduate coursework, and in her spare time, Lindsey enjoys biking along Indy’s extensive trails system.

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