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Marketing a Small Business

Mon, 06/23/2014 - 11:32am | by DebbieFletcher

A small business does not have to have a small attitude; the size of the business is irrelevant - it is still able to fulfil the needs of the company and the consumer, and it can hold a secure and successful position within the specific market place.

The size of the business should also have no impact on the digital marketing strategy; it should be just as important as it is to bigger brands and it is often the perfect marketing ploy to promote a company as a small business, as the consumer will recognize the benefits of dealing with a company that has a smaller client base. Small businesses are often represented as more personal, relatable and work harder to please their customers.

Marketing, particularly in a digital sense, is crucial. Modern times call for a strong online presence and the main way consumers become affiliated with a company is through the Internet, whether it is to conduct research, find the most reputable company or to purchase products and services online. The Internet has never been a more powerful tool to market a company and to create a strong feeling of brand recognition.

The ideal marketing strategy is structured in a similar format for both big and small brands:

1.    Research

Make sure the competition is acknowledged and understood. What do they offer their customers? How are they different? What is their success rate and why? Looking at the market place and where a business may fit is the perfect beginning for the strategy - the audience plays a vital role in the way the niche is shaped and they are ultimately the main focus in terms of their needs and requirements.

2.    Objectives

Making sure there are clear objectives to fulfill will give something to constantly achieve and work towards. The awareness, which surrounds the brand, is the ultimate goal, as this in turn will encourage custom and a larger volume of sales.

3.    Budget

Digital marketing needs to have a realistic budget. It is certainly considered to be an investment and is crucial to the success of the business, but especially for smaller companies, there is little need to overspend when there are many areas that can be done at cost or even for free such as social media.

4.    Become an Expert

Brushing up skills in social media, marketing the niche and the consumer is invaluable. There is an overwhelming need to have the right knowledge before a marketing plan is put into action otherwise it could be unsuccessful, targeting the wrong areas and a complete waste of time.

5.    Have Fun

Marketing a business should have elements of fun, the purpose is to highlight the things about the brand that the consumer wants to know and that will appeal to them. Interacting with the client base and the target demographic should not be a chore and there are ways to enjoy it, interact and share information and provide chances for the public to engage with a brand.

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