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Marketing Tactics You Can Use

Wed, 06/25/2014 - 11:06am | by jennaleesmith1

When it comes to marketing, things can change dramatically from one year to another. Traditional techniques such as print mail advertising no longer dominate the industry. Instead online marketing is the go-to choice for many marketers. 

Here are a just a few tactics that can help to take your business to new heights:

Affiliate Marketing

Because of the interconnected aspects that come from the web, affiliate marketing is gaining a great deal of steam in the industry today. Affiliate marketing works in a way that a business rewards their affiliates for clicks or views that are brought in from potential consumers. It is, in many ways, a "win-win" situation that is becoming more and more popular as the years go on, and is looking to make a big splash in 2013. 

Social Media Marketing

Social media marketing is one of the best methods for reaching an audience today. While social media was once reserved for individuals, it is now thoroughly utilized by businesses, making it ideal for marketing purposes. . It’s important to find out where your prospects and customers congregate on social media. For some businesses LinkedIn is the best place to market, while others find Twitter, Facebook or YouTube to be the best places to get their message across.

Mobile Marketing

Have you ever opened up an application on your smartphone only to be met with an advertisement? This is becoming more and more common as mobile technology is in practically everyone's pocket in America, which makes now the perfect time to look towards embracing the trend. Mobile marketing is easier to implement than you might think, and the visibility that a company can get out of it is stunning. Because it is still technically in its infancy, it remains rather affordable.

Search Engine Marketing

With people the world over turning to search engines for guidance, search engine marketing can be a key ingredient in marketing programs. Ads on search engines often pop up in ways that look like actual search results, which is just one reason why they can be so effective. If you take the right route with SEM, it can help to improve your business exponentially.

Display Advertising

Perhaps the one form of "traditional" advertising that still matters quite a bit in today's world is that of display advertising. Display advertising can help make your company far more visible than it might be otherwise, especially if your market tends to be locally-oriented. While display advertising can be quite expensive, companies that have a solid budget often find that it's one of the best ways to get their name out there.

The sooner you can jump on the bandwagon with these concepts, the more likely it is that your company will find success in marketing this year.


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