Pin It to Win It
Fri, 11/09/2012 - 4:26pm | by EBell
Social media newcomer Pinterest has stolen the spotlight when it comes to online marketing. One early 2012 report from Shareaholic indicated that Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined. No matter your brand, product or service, your company can use Pinterest to gain site traffic and create impressions and brand awareness.
If your business is based on products, such as clothes, shoes, home décor and accessories of any kind, Pinterest is great for showing off your products and reaching a larger audience. Here are some things you want to consider when creating a company Pinterest account.
- Post high-quality images only. High-quality images are more likely to be repinned and look more professional. Enhanced images via Photoshop and Instagram are also successful on Pinterest, and depending on the content, have high chances on ending up on a number of “Inspiration” boards.
- Have contests that ask people to create boards with your company name and include a few pins using your company name and specific hashtags. More people will see your product and engage with your business.
- It's not just about pinning your products. You want to like and repin things that inspire you or you can create whole boards of things you find interesting that in some way relate to your business, whether it be teacups or insects.
- There has been some debate about whether or not adding prices to your pins is a good idea. If you want people to click through to your site, leaving the price off the pin automatically invites the viewer to go to your site to see just how much the product is. However, a low price on a pin could entice shoppers to buy right away.
If your business is service-based, such as travel, fitness or nutrition coaching, etc., here are some tips on managing your company Pinterest boards.
- If your site has photo-driven content that entices people to buy or use your service, Pinterest is a great resource to use. Pinterest is all about the photos and you should be making the most of that to increase brand awareness.
- Jetsetter, an invitation-only travel sales site, held a “Pin It to Win It” contest that had outstanding results. Referral traffic from Pinterest to Jetsetter.com increased 100% and pageviews increased 150%.
- As a service-based business, you probably have guides and tutorials on your site. Pin these with interesting and informative images. This is great tactic for services from make-up artists to architects who can showcase buildings they’ve worked on.
- If you have events or have in-person interactions with your users on a regular basis, allowing fans to pin directly to a company board relating to the event can increase engagement across all channels.
Regardless of your industry or brand, if you’re creating a Pinterest account, there are certain steps you should take to ensure you’re getting the most in return for the time you’re investing.
- Always create a board that shows who your company is. Whether you chose to pin images of your office, the people who work there or highlight the water cooler, a brand page allows user to engage with your business on personal level. They get to see the people behind the brand.
- Use hashtags with every single pin. Use popular and trending hashtags that relate to your business so your pins are easier to find. Incorporate your business and pins into the popular pins that relate the most.
- Mashable released a Bit.ly study that indicated Saturday morning is the best time to pin. Using analytics figure out when your pins are generating the most buzz and pin the best images at that time.
- Use Analytics to track conversion rates and overall traffic from Pinterest. As always in marketing, you want to measure everything you can to adapt and use the best practices.
If companies of all kinds including MLB, Southwest Airlines and GE are using Pinterest, you can and should too. Surprising brands on Pinterest can provide inspiration as to how to make your Pinterest account successful. Pinterest is perfect for your photo-drive online marketing campaigns.
Photo credit: greeblemonkey.com