The Top 5 Reasons Your Business Should Be Blogging
Fri, 11/09/2012 - 4:26pm | by Guest Contributor
You've finally broken out of the wage world and started your own business. Congratulations! You'll love the flexible schedule, and your family will love seeing you less stressed and more passionate about your work. But while you've done the social networking thing and your website is gorgeous, you haven't yet started a blog for your business. Why are you dragging your feet? Perhaps you're concerned that there are already so many blogs available online that your little blog won't catch on. Maybe you think it's a waste of time, or worry that you won't have enough to say to keep a blog going on a weekly or daily basis. Whatever the reason you've held back, it's time to break through that wall. A blog can be a huge asset to your business, as long as you use it the right way. And a small business owner needs all the help she can get! Here are five of the top reasons your business should be blogging.
Most importantly, by blogging you will create a relationship with your customers. As you've noticed, there are millions of blogs online. But the ones that stick around give readers a peek into the writer's life. Online business is all about interaction, and creating a relationship with a brand. People want to buy from people they know and trust, and there's no better way to do that than through a blog. So outside of writing about the latest industry trends, take the time to let people know what makes you unique in the field. What would you want your customers to know about you? If you can communicate that through a blog, your customers will like you, and that will build trust. If they trust your brand, they will come back, and that will make a huge difference in your bottom line.
A beautiful website is one thing, but if it doesn't rank well in searches, all that work is for nothing. Google, the largest search engine in the world, ranks sites by determining how 'expert' they are. The more keyword rich content on a site, the better that site will be ranked. A blog means constant updates and new information. And Google will love that. Your site will rise in the search engine rankings, and you'll make more money. It's just that simple.
A blog will also help you connect with people who aren't seeking your business out in the first place. The better your blog, the greater the chance that your readers will share your posts across their social networks. That means access to people who have never heard of you, and new traffic to your website. You're only doing the work once, but your dedicated customers will suddenly become your extended marketing team. How great is that?
Consistent blogging also creates more leads for your business. Part of that will come from the sharing that customers do. But if you embed an email sign-up in your blog, you'll vastly expand your mailing list. And those are qualified leads. A large percentage will turn into sales, and those that don't may still end up following your blog.
Finally, blogging is an incredibly cost effective way to market your business. Even if you use the best Wordpress web hosting possible, you're still only dealing with a small monthly fee. Sure, you're investing time in it, but no one you would hire would be able to blog as effectively as you. At least not until you've already laid the groundwork. Blogging is cheaper than advertising, and will usually end up with a better ROI. So get blogging! It's one of the easiest ways to grow your business, with the added benefits of creative satisfaction and a better understanding of your customers.