Who's Managing Your SEO?
Mon, 06/23/2014 - 1:41pm | by jennaleesmith1
Behind every successful woman is a string of successful search keywords.
There are many benefits of taking your business online, but if your blog posts and pages don't have strong SEO, potential customers and clients will be unable to find your website. That means they won't be able to find you.
What is SEO?
SEO stands for search engine optimization, which means adding keywords and metadata to your website to ensure it shows up at the top of relevant search listings. If you run a home organization business, for example, you want to use the words "home organization" in your webpage title and metadata, as well as in blog post titles whenever appropriate.
If you're a business that operates in a local area, like a cupcake store in Albany, NY, you want to make sure search engines know that you're in Albany and not Schenectady.
What do search engines need to know?
SEO is complicated because search engines need to know a lot of information. Let's use that example of the cupcake store in Albany: we'll call it The Cupcakery, and say it's run by a woman named Katie Mulligan.
Search engines need to know:
- the business is called The Cupcakery
- it's located in Albany, on 1111 Fake Street
- it's owned by Katie Mulligan
- it sells gluten-free and vegan cupcakes, along with other varieties
- it's having a back-to-school "After-School Snack" special
This means that whoever's managing The Cupcakery's SEO needs to ensure that the following words are all included in the site's keywords and metadata:
- The Cupcakery
- 1111 Fake Street
- Katie Mulligan
- After-school snack
How do you manage all of these keywords?
The basic fundamentals of SEO are simple: title your promotion page "After-School Snack Special," instead of "New Special," so search engines know to show your page when people search the words "after-school snack." When you post pictures of your new vegan cupcakes, use the alt text to tag them as "vegan cupcakes," so search engines register those words.
However, true SEO is a bit more complicated than that. Search engine algorithms are incredibly sophisticated, and continually update to ensure users get the best web search results. This means that SEO techniques that worked a few years ago, like backlinks, are now less effective.
Google is now also pushing back against people who overstuff their sites with keyword phrases, which means that you can't try to trick Google to ranking you higher for "best cupcakes in Albany" simply by repeating the words "best cupcakes in Albany" in every paragraph of your website.
What about strong content?
Google updated its SEO algorithm in 2011, creating Google Panda, then updated it again in 2012 to Google Penguin. Both Google Panda and Penguin search sites for what they call "weak content," which means that your business website can be penalized simply because you're not a great writer.
So what should you do?
The best way to get your website to rank higher in search engines is to hire a SEO firm to tweak your site content. Read reviews online and look for SEO companies that work in your specific niche.
Ask potential SEO firms to give examples of past work, and ask them for an initial website consultation. Once you find a SEO firm you like, hire them to run SEO updates at least every quarter, as well as before any major promotion or new product. The increased sales will more than outweigh the firm's fees.
Who's managing your SEO? Successful women know the best answer is to delegate this work. SEO firms help promote your website and free up your time to devote to your products or clients - a win-win on both sides.
Have you ever used a SEO firm? Have you tried updating your website's SEO yourself? Where does your website currently rank on Google? Let us know in the comments.