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Why Your Online Reputation is Vital

Wed, 06/25/2014 - 12:43pm | by jennaleesmith1

Whether you’re an individual or a company, your online reputation says a lot about who you are and what you represent. Due to the web becoming more personalized, there are high chances of your information being accessible online, but you may be unaware that it even exists. There would be even more problems for you if that information is defamatory, and this can lead to severe consequences. There are many scenarios when you would want your online reputation to portray a positive message. Here are some of them.

3 scenarios where online reputation comes into play

1. When searching for employment

Online background checks are becoming an important part of the recruitment process.  If your online reputation isn’t accurate and contains irrelevant information, it can significantly reduce your chances of getting that job. The screening process includes your social media activity and other online places that you’ve visited and contributed to.

It’s now easier for employers to conduct background checks due to the availability of online screening tools through inexpensive brokers. Microsoft funded a survey in 2009, the findings of which revealed that 79 percent of employers looked at available online information of the applying candidates, and 70 percent claimed to reject the candidates after reviewing their information. Several tools are being used for reviews including blogs, networking sites, search engines, personal sites, social media sites and background checking services. The reasons for rejections include inappropriate photos & comments, poor communication skills and membership on certain websites.

2. When applying for high demand college programs

College students need to worry about their digital image apart from their grades and achievements. Their online reputation needs to portray a positive image. Most of them don’t realize the consequences they’ll have to face when the information found is negative. A study conducted in 2009 informs that ¼ of admissions offices used online tools to find out information about students who applied for high demand programs such as scholarships.

Social networking sites are being used to check student background and evaluate their potential prior to the admission process. Students have been rejected bragging about the easy admission process of colleges and stating they weren’t interested in attending anyway.

3. When seeking a date

Imagine someone who you are planning to date seeing your unflattering comments or photos of your previous relationship online, you’ll create a bad impression and your prospective date may even change his/her mind.

If you’ve gone through a bad relationship before, the ex may deliberately post defamatory content and even create your fake profiles on online dating sites and social media networks, ruining your chances of getting into a new relationship.  You’ll need to be careful about your reputation when planning to go into a new relationship.

These were few scenarios where you would need to consider your online reputation.

There are several ways you can check upon and keep your online reputation in the green light. You can monitor the information posted yourself, and if you don’t have time, there are several different reputation management services at your disposal like Guard your online reputation and bury the consequences of negative information.


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