You always have access to a free Google Analytics report, which is a must-have for your business informational, e-commerce, or community website. A snippet of code that you install on your website footer allows you to review all the activity on the site, such as incoming search terms, referrers, and how many unique visitors come to your site.

Because of ongoing, cyclical changes that Google search engineers makes to their ranking algorithm (such as the "Panda" that was recently implemented in early 2011), you may have received a Google Slap to your rankings.

If you have recently assessed that your website took a hit with this recent round of changes, or if you are new to Pay-Per-Click advertising and are just starting up your learning process on how to use AdSense, it's definitely worth your while to consider going with the experts at Adficient.

They offer 9 reasons to choose them (including personalized customer service -- not robots, as well as 10 years of experience in SEO marketing and a 24/7 support line). Also, they created the "TAG" process of Target, Advertise, and Gather. As a bonus, they offer a service to get a website back on Google Adwords and backup this offer with a money back guarantee.

If you're navigating through the world of search engine optimization without someone to guide you, find an expert in the field to help you organize your website plan. In my own experience, you can get a significant increase in website traffic and an increase in measurable "conversions" (in our case, sales), through a targeted PPC process and maintenance review.