As a small business owner, it's vital to understand who your target market is and everything about them. However, most websites have very little tracking information. If you're at the stage where you need additional support, consider the following questions:

• How are potential customers are finding your website?
• Which keywords are they using if they're being sent to your website?
• Which pages do they land on?
• How many of them complete the purchase?
• How many shoppers abandon their cart?
• How can one as a woman business owner move the end customer along through the purchase process through a smooth finalization of the sale?

Chris Hickman, owner at AdFicient.com at Phone #877-252-6493, is an expert in pay per ​click ma​nagement​. He's been featured in "The Ultimate Guide To Search Engine Marketing: Pay Per Click Advertising Secrets Revealed" and "Google Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Google" He offers different "package deal" scenarios through the company AdFicient.com, which a 24/7 Pay Per Click Management system for your website. By a management sytem, this means that this is a real, live, human (not robotic algorithm) account manager who handles the tasks, runs the reports, synthesizes and understands the data, and makes specific recommendations for your upcoming PPC campaign.

AdFicient's proprietary TAG process is a three-step process that is 8 years old.

Adficient stands by the statement that "it will increase your conversion by at least 25%." The TAG process:

T – Targeting, which involves in-depth planning and research (before any advertising dollars are spent).
A – Advertising based on the results of the planning and research phase.
G – Gathering the results from the advertising and identifying the reasons why the different aspects of the advertising did or did not work.

Because of this feedback setup with our initial testers, you will get targeted information on what's working (and what needs to be set aside) in terms of the website traffic and incoming links.

There are up-front pricing scenarios, depending on the complexity you need:
http://adficient.com/pricing

If you're at that stage where you need more targeted, precise data about your customers' clicking behavior, I'd recommend you take a look at AdFicient.com as a potential provider of that PPC services.