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Preparing your Business for Mobile Integration

Mobile Phone, bfishadow

If your business has a plan for mobile device and geo-location, congratulations - you're ahead of the curve. For new businesses and organizations, now it the time to consider how to integrate a mobile version of your website or application into your existing offerings.

More people are accessing the web through their mobile device than through their computer -- industry analysts expect mobile device manufacturers to ship 462 million units by 2012, and up to 66% of IT spending in 2011 will involve mobility tools.

For your website, most content management systems offer a plugin to allow you to serve your website using a mobile "theme" that has less heavy images and focuses solely on your important text. For example, Drupal, Wordpress, and Joomla! can create mobile versions off the existing site database and pages.

What does this mean for you or your business? Plan to offer a mobile version of your site that loads in less time and is less bandwidth-intensive. Consider offering an app, a feed, or an e-version of your materials to expand your customer base. Also consider using an SMS Gateway to do things like sending reminders to your phone, sending a text alarm to your customer, or having your vendor send an SMS message to you or your customer's specified mobile device. It's extremely convenient to schedule and receive a notification like "Your son was marked tardy at school today" or "Your doctor's appointment is scheduled at next Tuesday at 4pm."

Plan and prepare for success, and consider implementing a mobile plan for your business in the next 3-6 months. If you need assistance, contact your application developer or website developer.

(photo credit by bfishadow)

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