Why Does Your Business Need Social Media?
Why Does Your Business Need Social Media?
Unless you've been living under a rock for the past five years (or at least living without internet access) then you probably know that social media networks are a big deal right now. 78% of adults use some form of social media, and that number is steadily increasing, even among 55-65 year-olds. If you want to get ahead in your industry — and appear savvy to your target audience, then creating a social media presence is absolutely necessary. Here are some reasons why your business definitely needs social media:
If you're new to the market, or you're just looking to boost your presence in the industry, using social media can really put your business on the map. By adding a profile on Twitter, Facebook, or LinkedIn, you're claiming a brand before anyone can claim it for you (which will happen, eventually.) You can begin to talk about topics of interest to your fans, introduce your product, and make lasting connections. Make a Facebook fan page and a Twitter handle (as the company's name), and watch your business grow exponentially.
Better Customer Service
Customers hate phone calls, being on hold for hours, and e-mails left unattended. In the world of social media, however, users can leave comments/opinions right on your pages and blog posts — and you can respond directly to them, with little cost to you. If you are friendly, helpful, and quick, customers feel like their opinions matter and you can improve your brand image and name. You can also monitor your online reputation through social media by doing a quick site search on company keywords and keeping track of these periodically. In a nutshell? Social media helps your company to avoid being impersonal and faceless, and build better relationships with your customers over time.
More Site Traffic
Social media sites rank higher with top search engines — and if you're using your social media channels correctly and effectively, they can drive huge amounts of traffic/backlinks for your company website. If you post updates that link to your company's site regularly, or create “keyword-rich” profiles for both your social media profile and your official site, then you can increase your “search-engine-optmization” rankings tenfold.
With sites like LinkedIn, you can initiate contact with other professionals in your industry (or those with similar business interests), particular those who have a need for your product/service. Again, if you're consistent with your social media usage, you'll gain access to networks and resources you might not have otherwise.
Share Your Content
Have an interesting idea for an article or podcast? A funny picture or infographic you'd like to share? Social media can basically promote all of these items for you, for virtually nothing. Be fun and inventive with your content, and you'll be rewarded with "sharebacks," promotion on news content sites like Reddit, Digg, and StumbleUpon, and access to to invaluable resources or links.
Find New Customers
For every customer you engage with in social media, there are hundreds, and possibly thousands, of others that will see your interaction — and perhaps be interested in your product, as well. Additionally, you can begin to deploy a “niche marketing” strategy by identifying new potential customers based on interests, tastes, and activities shared online, then targeting those clients. Your own friends can be a source of new clients, too — if you post regular updates on your business activities, you'll remind them of what your company does, and they might be interested in using your services. (Just don't spam!)
Perhaps most importantly, you can use social media to survey the market for your product or service. You can keep track of company or industry keywords using tools like Twitter Search and Tweetgrid (which allows you to set up various “search columns) and monitor your online reputation — as well as your competitors'.
About the Author: Tammy Livingston is a freelance writer for Adobe. Adobe software, such as document management software, and services revolutionize how the world engages with ideas and information; anytime, anywhere, and through any medium. On their website you can find tools to convert PDF to word as well as many other tools.