Sometimes we have to admit we can’t get everything done. It happens especially when our to-do list creeps onto a second page and continually nags us.
The outcome: we can feel paralyzed; nothing gets done.
The first step is to focus on what’s most important and what will really make a difference. To-do lists can become cluttered because we put everything on them from major projects at work to picking up the dry cleaning on the way home.
Many of us have someone in our life where the relationship is strained, difficult and emotionally distant. Often that person is a family member or an in-law. It’s someone that remains in our orbit but we don’t look forward to spending time with them.
I heard a friend of mine describe her reaction to a very difficult sister-in-law as: “I don’t like the way I am when I’m around her. She says things that make me angry, but it’s impossible to have a conversation about our difficulties without her starting a big, loud, out-of-control argument. So I just bottle up my feelings for the sake of family harmony.”
As a small business, marketing is essential. It’s about positioning your brand to be a leader, increasing recognition, driving traffic and making conversions. However, it can also be a confusing maze that leads in multiple directions. To simplify the process, check out these eight essential marketing tactics for your small business and start incorporating them into your strategy today.
1. Start a Blog
Curious about what your customers think about your product? Want to get some additional product ideas? Looking to gauge your customers’ interest in a new product? Consider sending out an online survey. Surveys have become easier and much less expensive to do and can yield valuable information about your customers' likes and dislikes.
Here are a few basics to remember:
Before you design your survey:
· Clearly articulate the goals of your survey. Why are you running a survey? What, specifically, will you do with the survey results? How will the information help you improve your customer's experience with your company or product?
The convention: it’s a staple of the professional world. You’ve probably been to a few yourself and now, it’s your turn to help plan one. Whether you’ve joined the board of an existing convention or you’re starting up a new convention from scratch, one thing is for sure: you want the convention to go perfectly.
There are a lot of things that go into planning a successful convention from making sure the swag is great to throwing a fantastic closing party and all of the nuts and bolts in between. Before you start to drown in the details, here are the four things that you need to ensure are in place to make sure that your convention will go well.
1. Location Location Location