One out of every five Americans work at home, while more than half wish they could perform at least part of their work week there, according to Telework Research Network. This can blur the lines between work and family. Use a day planner if you have to, but divide time as equally as possible between work, family and personal recreation. Establish boundaries to help you successfully manage all three and give you time to relax and enjoy the benefits of your labor.
My husband and I run a martial arts school. He teaches and I am responsible for day-to-day business operations. I’m also a full-time writer, on a freelance/contract basis. I’m going to be very honest with you. If I didn’t have a job writing, we wouldn’t be able to keep our doors open and pay our bills at home.
Email marketing is still an effective way for small-business owners to drum up sales without spending too much money — even in the age of social media. Make your email marketing campaign successful by keeping your emails easy to read and mobile-friendly. Don’t forget to target specific groups with the news and services relevant to their needs. Of course, you’ll need to adhere to legal requirements for email marketing materials and you’ll need to run some tests beforehand to make sure your emails arrive in your readers’ inboxes looking the way you intended them to look.
A small business does not have to have a small attitude; the size of the business is irrelevant - it is still able to fulfil the needs of the company and the consumer, and it can hold a secure and successful position within the specific market place. The size of the business should also have no impact on the digital marketing strategy; it should be just as important as it is to bigger brands and it is often the perfect marketing ploy to promote a company as a small business, as the consumer will recognise the benefits of dealing with a company that has a smaller client base. Small businesses are often represented as more personal, relatable and work harder to please their customers.