Keeping Motivated as a Young Entrepreneur - Meredith Xavier
Based in Los Angeles, with satellite offices in São Paulo and Houston, Ligné Agency is a business development PR firm focused on the interior design industry. What makes the agency so special is the ambitious Meredith Xavier (formerly Meredith Moore), who graduated high school a year ahead of schedule and founded the company at age 24.
As a student, she attended Pepperdine University and studied Art History. She developed a fascination with interior design and pursued her interests by working at Christie's in Beverly Hills. After graduating college in 2006, Meredith moved to London to attend Christie's Fine and Decorative Arts Connoisseurship Program through the University of Glasgow. At just 22, she received her Masters in European Fine & Decorative Arts in 2007. She then returned to Los Angeles and started an art dealership called Meredith Laing Fine Art. She worked in the Pacific Design Center and designed hotel art installations for the Ritz Carlton Miami, the Marriott Hotel Dubai, Hilton Times Square in New York, and an installation at the UCLA Hospital in Los Angeles.
Meredith started Ligné Agency in 2009 as a a full service interior design business development firm for a broad range of clients including interior, lighting, and product designers all around the world. We had a chance to catch up with Meredith and get a sense of how she keeps motivated and translates her passion for art and design into a full-fledged company.
How have you dealt with your biggest challenges?
This journey has been taken a day at a time, otherwise the challenges can overcome you and cloud the focus necessary to get over the hurdles and move forward. I think stepping away from the problem is key, giving it the time and space to fully reveal itself - and then you can tackle the challenge with a clear mind.
What advice do you have for other young entrepreneurial women looking to grow their business?
When it comes to growing the business, there are definitely growing pains, like delegating! I am the worst, I had to let go of the idea that if I didn't do it myself it wouldn't be done properly. I have developed a great team of women who are definitely go-getters, and they are there behind the scenes to make sure everything is running smoothly so I can be on the road with my clients and making sure I am at my best for them everyday.
What does a typical daily routine for you look like?
The beauty of my crazy hectic life is that there is no routine! I spend a lot of time on the road visiting clients and press and attending events and design markets around the world. Ligné Agency's clients are everywhere from San Francisco to Miami to Munich, so there is a lot of ground to cover on any given year. When I travel it is typically back to back meetings all day, dinner with clients and then a few hours on my laptop catching up on emails at night. One thing is for sure, every day I must have my morning coffee, and you will always find me with my iPhone glued to my right hand (typically in the maps app because I get lost at least twice a day no matter how many times I've been to any given city!).
How do you keep motivated?
I feed off the energy of my clients and their creative talents. I work with some of the best interior and product designers in the world, and they never cease to amaze me with the ideas and designs that come out of their heads. I love being a part of their businesses, seeing their work move from concept to creation. I am always eager and excited to share their talents with editors and the media, which doesn't make what I do feel like work. And of course travel is a core component to staying motivated. Momentum is lost sitting behind a computer all day - I love being out in the field, attending events and having my finger on the pulse of this incredible industry.
What's your motto or mantra that you live by?
There is nothing you can do to change the past, but everything you do changes the future.
Find more about Meredith at Ligné Agency.