Helen Hoart's blog
Sat, 01/02/2016 - 10:25am | by Helen Hoart
It’s the New Year and it’s time to once again to dust off those resolutions and try one more time to:
· Exercise more
· Stop smoking
· Eat better
· Give up caffeine, alcohol or chocolate
· Or whatever other bad habit you’ve been trying to scrap from time immemorial
Thu, 12/24/2015 - 7:18am | by Helen Hoart
Resolved: to be more organized.
Some people were born with an organization gene and other weren’t. I worked with a women whose desk looked like a recycling station—papers, books, candy wrappers piled on top of each other. But she knew where everything was, was never harried and most important never missed a deadline.
So being disorganized isn’t necessarily a problem. But if being disorganized is having a negative effect on your work or home life then it’s time to do something about it.
Wed, 11/05/2014 - 8:43am | by Helen Hoart
Email marketing continues to be a profitable way for businesses to reach prospects. But as inboxes become more and more crowded it’s important for marketers to remember the basic concepts that will lead to a successful campaign.
Here are the elements that contribute to success:
Mon, 08/11/2014 - 7:55am | by Helen Hoart
Mon, 08/04/2014 - 1:16pm | by Helen Hoart
Here are five things you can do to make sure your words have impact when you write for the web
Use a conversational tone. Use “we” and “you,” just as you would as if you were talking to someone. Avoid jargon and acronyms. Of course, the tone will change depending on your audience. On a fashion-forward blog will have a very different tone than a health-related website from a medical practitioner. Your goal is to engage your reader.