Helen Hoart's blog
Wed, 11/05/2014 - 8:43am | by Helen Hoart
Email marketing continues to be a profitable way for businesses to reach prospects. But as inboxes become more and more crowded it’s important for marketers to remember the basic concepts that will lead to a successful campaign.
Here are the elements that contribute to success:
Mon, 08/11/2014 - 7:55am | by Helen Hoart
Mon, 08/04/2014 - 1:16pm | by Helen Hoart
Here are five things you can do to make sure your words have impact when you write for the web
Use a conversational tone. Use “we” and “you,” just as you would as if you were talking to someone. Avoid jargon and acronyms. Of course, the tone will change depending on your audience. On a fashion-forward blog will have a very different tone than a health-related website from a medical practitioner. Your goal is to engage your reader.
Thu, 07/10/2014 - 12:28pm | by Helen Hoart
Sometimes we have to admit we can’t get everything done. It happens especially when our to-do list creeps onto a second page and continually nags us.
The outcome: we can feel paralyzed; nothing gets done.
The first step is to focus on what’s most important and what will really make a difference. To-do lists can become cluttered because we put everything on them from major projects at work to picking up the dry cleaning on the way home.
Thu, 06/12/2014 - 11:05am | by Helen Hoart
Many of us have someone in our life where the relationship is strained, difficult and emotionally distant. Often that person is a family member or an in-law. It’s someone that remains in our orbit but we don’t look forward to spending time with them.