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Helen Hoart's blog

Wed, 11/05/2014 - 8:43am | by Helen Hoart

Email marketing continues to be a profitable way for businesses to reach prospects.  But as inboxes become more and more crowded it’s important for marketers to remember the basic concepts that will lead to a successful campaign.

Here are the elements that contribute to success:

 

Mon, 08/11/2014 - 7:55am | by Helen Hoart

Stolen passwords, files being held for ransom and identities being stolen are all part of the new world of cyber thieves and cyber attacks.

Here are some tips from Kaspersky, a cybersecurity company:

 

Mon, 08/04/2014 - 1:16pm | by Helen Hoart

Here are five things you can do to make sure your words have impact when you write for the web

Tip #1

Use a conversational tone.  Use “we” and “you,” just as you would as if you were talking to someone. Avoid jargon and acronyms.  Of course, the tone will change depending on your audience.  On a fashion-forward blog will have a very different tone than a health-related website from a medical practitioner.  Your goal is to engage your reader.

Tip #2

 

Thu, 07/10/2014 - 12:28pm | by Helen Hoart

Sometimes we have to admit we can’t get everything done.  It happens especially when our to-do list creeps onto a second page and continually nags us.

The outcome:  we can feel paralyzed; nothing gets done.

The first step is to focus on what’s most important and what will really make a difference.  To-do lists can become cluttered because we put everything on them from major projects at work to picking up the dry cleaning on the way home.

 

Thu, 06/12/2014 - 11:05am | by Helen Hoart

Many of us have someone in our life where the relationship is strained, difficult and emotionally distant. Often that person is a family member or an in-law. It’s someone that remains in our orbit but we don’t look forward to spending time with them. 

 
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