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Helen Hoart's blog

Mon, 08/11/2014 - 7:55am | by Helen Hoart

Stolen passwords, files being held for ransom and identities being stolen are all part of the new world of cyber thieves and cyber attacks.

Here are some tips from Kaspersky, a cybersecurity company:

 

Mon, 08/04/2014 - 1:16pm | by Helen Hoart

Here are five things you can do to make sure your words have impact when you write for the web

Tip #1

Use a conversational tone.  Use “we” and “you,” just as you would as if you were talking to someone. Avoid jargon and acronyms.  Of course, the tone will change depending on your audience.  On a fashion-forward blog will have a very different tone than a health-related website from a medical practitioner.  Your goal is to engage your reader.

Tip #2

 

Thu, 07/10/2014 - 12:28pm | by Helen Hoart

Sometimes we have to admit we can’t get everything done.  It happens especially when our to-do list creeps onto a second page and continually nags us.

The outcome:  we can feel paralyzed; nothing gets done.

The first step is to focus on what’s most important and what will really make a difference.  To-do lists can become cluttered because we put everything on them from major projects at work to picking up the dry cleaning on the way home.

 

Thu, 06/12/2014 - 11:05am | by Helen Hoart

Many of us have someone in our life where the relationship is strained, difficult and emotionally distant. Often that person is a family member or an in-law. It’s someone that remains in our orbit but we don’t look forward to spending time with them. 

 

Wed, 05/28/2014 - 10:05am | by Helen Hoart

Curious about what your customers think about your product? Want to get some additional product ideas? Looking to gauge your customers’ interest in a new product? Consider sending out an online survey.  Surveys have become easier and much less expensive to do and can yield valuable information about your customers' likes and dislikes.

Here are a few basics to remember:

Before you design your survey:

 
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