Nancy Parker's blog

Enticing Women Back After Maternity Leave

Baby girl

Training new employees costs companies billions of dollars every year. To help keep training costs down, managers are turning to innovate new strategies designed to bring women back to the workplace after childbirth.

Here are some of the most creative ways companies have reached out to new moms. 

1. Temporary salary increases. The Insurance Australia Group offers new moms double pay for the six weeks they return to the office. The CEO of the group, Mike Wilkins, says the move makes sense both for his employees and the bottom line, due to the money saved by not having to recruit and train replacement workers.