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Posted items related to Business Skills

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Eight Essential Marketing Tactics for Your Small Business

As a small business, marketing is essential. It’s about positioning your brand to be a leader, increasing recognition, driving traffic and making conversions. However, it can also be a confusing maze that leads in multiple directions. To simplify the process,...

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Online Surveys Are a Great Way to Get Customer Feedback

Curious about what your customers think about your product? Want to get some additional product ideas? Looking to gauge your customers’ interest in a new product? Consider sending out an online survey.  Surveys have become easier and much less expensive to...

doubledutch
4 Tips for Planning a Successful Conference or Convention

The convention: it’s a staple of the professional world. You’ve probably been to a few yourself and now, it’s your turn to help plan one. Whether you’ve joined the board of an existing convention or you’re starting up a new convention from...

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Overtock.com's Stormy Simon: A Woman on a Mission

Stormy Simon's rise through the ranks at Overstock.com seems like a corporate fairy tale in the making, but the no-nonsense president of the popular...

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The Business Benefits of Tablets

When tablets first made their entrance into the tech world, they were mainly viewed as neat devices that were fun to use certain apps. Featuring bigger screens than standard smartphones, but not as large as standard, original iPads, tablets were...

At the Beach
3 Obstacles Women Face Advancing Their Career

Women have certainly come a long way in the workforce; but, unfortunately, we face many stumbling blocks that men are less likely to encounter. That means it may be more difficult for us to advance our careers in a way we would ideally like. But, challenging does not...

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How To Build A Remote Workforce For Your Small Business

You’re a small business owner, and you want to abandon the shackles of a certain location.

But you have limited capital and resources, and you can’t just open an overseas office when you need to tap into a new market.

Not expanding your...

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7 Keys to Social Media Security

Research fromGrant Thornton indicates 61 percent of companies have no social media fraud management plan, and 41 percent of companies have no social media policy at all. Also, 58 percent of companies haven't trained their employees to identify social media fraud....

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How to Lead: Whether or Not You’re in Charge

Zappos.com, the online retailer of shoes, bags and clothing, made headlines recently when the entire company did away with job titles to facilitate a more holistic style of work and management. Zappos made its way on to Amazon’s ledger in 2009 for a cool $1.2...

Facebook Wall
Check Out How Facebook Can Help Small Business Prosper

Facebook offers several services that every business should check out. There’s Facebook Marketing that offers help on making your business more successful on FB. Then there’s Facebook Advertising, similar to the marketing page, but concentrates on advertising....

Social Networking for Women in Business
4 Tips to Improve Your Sales Scheme in 2014

A new year means a new chance for your business to shore up its weakness, develop some new strengths, and just generally get everything in line with how it should be. And, if you’...

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Changing Career Paths? Check Out these Options!

Are you a "hands-on" kind of woman? Do you enjoy working with people, helping others and enjoying the fruits of your labor? If so, we just might have the career for you! If you're interested in changing professional paths, keep reading to discover well-...

ASW 5 Email Marketing Tips for Small-Business Owners

Email marketing is still an effective way for small-business owners to drum up sales without spending too much money — even in the age of social media. Make your email marketing campaign successful by keeping your emails easy to read and mobile-friendly....

Stressed
Managing Stress at Work

Nearly every person on the planet deals with stress on a daily, weekly and monthly basis. We are all trying to find ways to live, support a family, manage our finances and efficiently do our jobs. While there are some things that are more stressful than...

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5 Ways to Prepare for a Job Interview

When you head in to meet for a job interview, you want to make the best possible impression. But beyond coming your hair and putting on a clean shirt, what can you really do to make sure...

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Employee Recognition: What Works?

I don’t believe in giving special rewards to employees for doing their jobs. That’s why they get paid. But when I worked at a publishing company several years ago, I did just that. 

When I became head of a division I discovered the marketing...

Website Design
Seven Questions to Ask about Your Website’s Design

If you are starting a corporate webpage or even a family blog, you’re going to need some understanding of how to design it. There are a few things you will need to remember to keep...

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Benefits of a Global Reach

The business landscape of the 21st century is dramatically different from what it has been in the past. One of the chief drivers for this change has been the improved technology that now knits the world together. Prior to the advent of the internet, only the large...

Health habits linked to low productivity

Are your employees working as productively as they can do? If not it could be linked to a poor diet according to the results of a study.

 

The study which was published in the ‘Population Health Management’ October edition showed that...

ASW Do People Prefer To Use Microsoft Outlook Or Traditional Calendars
Microsoft Outlook has long been a staple of our laptops, notebooks and desktop computers. It sits on our Start menus, waiting for us to finally come and pay it a visit. Most of us won’t ever bother – we prefer to use online software like Hotmail, Yahoo...
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Presentations: Do's and Dont's of Keeping Your Audience Interested

If you’ve ever had to present something in front of a group, then you probably know just how difficult it can be to keep your audience interested and engaged. Generally, this has little to do with how exciting your topic is. Neither is it an accurate reflection...

Business Acument.
Building Financial Acumen and Competence

Smart business people are able to view the business landscape, figure out a way to make money from a new technique, tip or solution, and then develop a strategy to get the desired results. We call that business acumen.

We're all capable of that kind of...

ASW How Best To Present Your Shop To Customers

When it comes to running a successful shop, it can be difficult to know where to start. What should be your first priority – stock, marketing or presentation? They’re all vital to the success of a business, but they all require radically different plans of...

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5 Elements of a Successful Business Website

A well-done business website is an extremely valuable asset

A business website gives a business the ability to share valuable information, and a place to begin building an online community. Through the website a business can increase leads, handle customer...

A roadmap to success
Trending: Getting Back to the Traditional Office

For a lot of people, the notion of working from home can seem extremely enticing. Anyone who has ever been unfortunate enough to work in a dry, stuffy office environment knows how taxing it can be, especially during the winter months. 

There's...