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Posted items related to Communication Skills

  • Email Marketing 101: Make Sure You Get the Results You Want

    Email marketing continues to be a profitable way for businesses to reach prospects.  But as inboxes become more and more crowded it’s important for marketers to remember the basic concepts that will lead to a successful campaign.

    Here are the elements that...

  • The Secret of Successful Persuasion Begins with Listening

    They just won't listen to me...

    Why is it so hard to get others to listen so you can persuade them to cooperate?   Maybe it is because WE need to listen more and try to persuade less.

    Think about the last time you changed your mind. Did the other person actually persuade you or did...

  • 5 Writing Tips for the Web

    Here are five things you can do to make sure your words have impact when you write for the web

    Tip #1

    Use a conversational tone.  Use “we” and “you,” just as you would as if you were talking to someone. Avoid jargon and acronyms.  Of course, the tone will change...

  • Spice Up Your Presentations

    The best presentations are the ones that break away from the norm and incorporate different media. Move beyond still images and bullet point. Use music, videos, and creative hand-outs to keep your audience attentive.

  • Online Surveys Are a Great Way to Get Customer Feedback

    Curious about what your customers think about your product? Want to get some additional product ideas? Looking to gauge your customers’ interest in a new product? Consider sending out an online survey.  Surveys have become easier and much less expensive to do and can yield valuable information...

  • 3 Obstacles Women Face Advancing Their Career

    Women have certainly come a long way in the workforce; but, unfortunately, we face many stumbling blocks that men are less likely to encounter. That means it may be more difficult for us to advance our careers in a way we would ideally like. But, challenging does not mean impossible. Here are...

  • That Hated Interview Question: What Are Your Weaknesses?

    Most interviews follow a fairly predictable path. 

    ·         Tell us about yourself.

    ·         Tell us some of your accomplishments.

    ·         What are your strengths.

    And usually the next question is:  What would you say your weaknesses are?

     I’ve...

  • The Secret to Better Communication Skills

    If you want to get ahead in your career, start by working on becoming a better listener. Without the ability to listen effectively, we are likely to misunderstand what’s being said and that can result in poor performance. The ability to listen well is cited as the communication skill most...

  • How to Lead: Whether or Not You’re in Charge

    Zappos.com, the online retailer of shoes, bags and clothing, made headlines recently when the entire company did away with job titles to facilitate a more holistic style of work and management. Zappos made its way on to Amazon’s ledger in 2009 for a cool $1.2 billion, so they must be doing...

  • Tips for Making Your Writing on the Web More Effective

    Tip #1:

    Use a conversational tone.  Use “we” and “you,” just as you would if you were talking to someone. Avoid jargon and acronyms.  Of course, the tone will change depending on your audience. A fashion-forward blog will have a very different tone than a health-...

  • 5 Email Marketing Tips for Small-Business Owners

    Email marketing is still an effective way for small-business owners to drum up sales without spending too much money — even in the age of social media. Make your email marketing campaign successful by keeping your emails easy to read and mobile-friendly. Don’t forget to target specific...

  • Employee Recognition: What Works?

    I don’t believe in giving special rewards to employees for doing their jobs. That’s why they get paid. But when I worked at a publishing company several years ago, I did just that. 

    When I became head of a division I discovered the marketing department had stopped marketing. (Why that...

  • Presentations: Do's and Dont's of Keeping Your Audience Interested

    If you’ve ever had to present something in front of a group, then you probably know just how difficult it can be to keep your audience interested and engaged. Generally, this has little to do with how exciting your topic is. Neither is it an accurate reflection upon your ability as a speaker....

  • Kickstarter 101: Tips to Launch a Successful Project & Get Full Funding

    While Kickstarter can be a vital tool for wanna-be entrepreneurs, more than 55 percent of campaigns launched on the crowdfunding site are not successful, PCWorld reports. Of those roughly 60,000 businesses that do not make their funding goal, 40,000 of them don't even reach the 20 percent mark...

  • Don't Trust Your Data to Automation

    I recently switched my financial system from a series of individually-managed spreadsheets to the popular financial-tracking service Mint. Lifehacker rated Mint as the "best mobile personal finance tool," and I was eager to offload the responsibility of sorting expenses and income by category...

  • 4 Steps to the Perfect Company Retreat

    Throwing a fun, effective, and memorable company retreat is very important for a company. A successful company retreat will boost morale, create deep interpersonal bonds, and give employees more of a reason to stay, and stay positive. 

    However, throwing a great company retreat takes a...

  • 3 Steps To Managing Your Business Reputation

    Every business has a reputation to protect. With the world becoming more internet savvy,  consumers can now easily check a business’s reputation.That means businesses need tounderstand how to maintain and repair their online reputations.

    Why? Because a business’s success can depend on...

  • Use the Power of Storytelling to Get People to Do What You Want

    We see all kinds of warnings about bad consequences unless we change behavior.

    Here’s a sampling:

    • Wear your seatbelt
    • Don’t drink if you’re pregnant
    • Don’t drink and drive
    • Quit smoking

    Why do these warnings so often go in...

  • Offline Success: Four Ways to Be Battle-Ready In The Real World

    The lovably neurotic Woody Allen says that “80 percent of success is showing up.” But anyone who is struggling toward the top knows that’s not true. Being there is merely the first step in the becoming the reigning victor in your industry. You must build a brand presence online. But in the...

  • 6 Phone Interview Tips to Help You Get the Job You Want

    In this economy, it’s an employer’s market, because there are so many applicants per job. With an abundance of applicants, employers have their pick of the litter, so it’s up to you to stand out and be chosen. It’s no easy feat, especially when employers are changing the way they...

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