Here are ten ways to adopt a "resource provider" perspective when working with your existing customers.

We are far, far more interested in stories then we are interested in your sales talk.

We're excited to hear the story of how you got into business.

We're inspiried by the obstacles you face and how you overcome them.

What is your story? Share your story and personalize your company's mission, vision, and values. Why do your customers support you? What does it mean to join your company's list of clients? Who are you? Why do we want to get involved?

Tell us an engaging story and give us a reason to care.

My story:

Mentoring is a great way to share your gifts and talents with others who benefit from your own experience. When you've faced challenges along the way, you have an opportunity to learn from others who have overcome similar obstacles. As you gain more experience, it's time for you to give back and share your knowledge with the next generation. Here are five ways to be a mentor to a young woman in your life:

1) Support her networking.

Take your mentee to a networking function, conference, charity event, or social gathering. Help her meet others!

2) Schedule ongoing checkins.