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Posted items related to email marketing

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The benefits of email marketing for businesses

Email marketing can help business gain new customers and keep the old ones.  I have been a direct marketer for a good part of my career working in both B2B and B2C markets and have found email marketing to be one of the most effective avenues for driving sales....

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Why Your Business Needs a Solid Email Marketing List

As social media platforms like Facebook and Twitter continue to grow, some people wonder if having (and needing) an email address will soon be a thing of the past. That's not something that we should be too concerned about. Matter of fact, there was a recent...

Sue Kasson - Zero Stress Selling
How to Get Clients by Building your Email List, Part Four

We have been discussing just how you go about building a list. Building a list comes down to four steps:   

  1. Targeting an audience.
  2. Getting targeted traffic.
  3. A targeted offer.
  4. Targeted follow-up
...
Sue Kasson - Zero Stress Selling
How to Get Clients by Building your Email List, Part Three

We have been talking about the best ways to build your email list. The 4 steps are:   

  1. Targeting an audience.
  2. Getting targeted traffic.
  3. A targeted offer.
  4. Targeted follow-up

Today we will talk...

Sue Kasson - Zero Stress Selling
How to Get Clients by Building your Email List, Part Two

We have been talking about the best ways to build your email list. The 4 steps are:   

  1. Targeting an audience.
  2. Getting targeted traffic.
  3. A targeted offer.
  4. Targeted follow-up

We have already...