What are the two things that we hear the most about building your practice online? Content is king and the money is in the list!

So just how do you go about building a list? The 4 steps are:   

1. Targeting an audience.
2. Getting targeted traffic.
3. A targeted offer.
4. Targeted follow-up.

Today we are going to talk about targeting an audience. Why is targeting an audience for your service important? Number one, if you don’t target your audience correctly, even if you have really good content, they're not going to be interested.

If you own a small business, you may not think that branding is a major consideration; it’s not like you’re Coca Cola or Apple, after all.  But every business can benefit from attention to building a brand, whether it operates in a small community, on a global scale, or entirely online.  And you should definitely be concerned about the brand image you’re presenting because the way you are perceived by consumers can have an enormous impact on your business, whether positive or negative.  So if you’re looking to improve your brand image in order to increase your consumer base (not to mention sales), here are just a few basics that will get your transformation underway.

Your hands get cold and clammy.  You begin to tremble and find that you are short of breath.  Your stomach churns.  You feel like your entire body is covered in a fine sheen of sweat that makes your clothing cling and you can feel a bead of moisture beginning to roll slowly down your temple.  You are hyper-aware of the fact that everyone is looking at you expectantly, wondering what is wrong.  But no matter how much you wish it were otherwise, there is no ambulance coming to whisk you away to a nice, quiet hospital room.  No, this is not an illness; it’s just your bizarre reaction to public speaking.  Actually, you’re not alone.  It is one of the most common phobias in the world.  Unfortunately for you, it is also an invaluable skill when it