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Posted items related to social media

  • Eight Essential Marketing Tactics for Your Small Business

    As a small business, marketing is essential. It’s about positioning your brand to be a leader, increasing recognition, driving traffic and making conversions. However, it can also be a confusing maze that leads in multiple directions. To simplify the process, check out these eight essential...

  • 7 Keys to Social Media Security

    Research fromGrant Thornton indicates 61 percent of companies have no social media fraud management plan, and 41 percent of companies have no social media policy at all. Also, 58 percent of companies haven't trained their employees to identify social media fraud. This lack of training is...

  • Who's Managing Your SEO?

    Behind every successful woman is a string of successful search keywords. 

    There are many benefits of taking your business online, but if your blog posts and pages don't have strong SEO,...

  • 3 Ways to Pin Your Way to a New Job

    Pinterest is red hot right now, with millions of people visiting the site every day. While many of those visitors are looking for recipes, home decorating and craft ideas, it’s safe to assume that at least some of them are, if not actively looking for employees, in a position to hire new...

  • 6 Tips on How to Build your Online Presence

    If you have a website, you must have an online community to support that website. With traffic in the form of blog entries, events, member weigh-ins, comments, or social media, you will have more than enough to drive the discussion about your products and services and to generate enough "heat...

  • Pin It to Win It

    Social media newcomer Pinterest has stolen the spotlight when it comes to online marketing. One early 2012 report from Shareaholic indicated that Pinterest drives more referral traffic than Google+, LinkedIn and...

  • Are You Tracking Your Social Media Performance?

    The term "social media" is a broad one that may refer to any number of internet applications that are used as tools for communication. So while you might instantly think of Facebook and Twitter when you hear the term, it could also be used in relation to your website or your onsite blog,...

  • Top 5 Social Media Monitoring Tips for Your Small Business

    Whether you're new to the idea of using social networking on behalf of your small business or you've spent the last couple of years busily learning the ins and outs of search engine optimization while doing all you can to beef up your Facebook, Twitter, and Foursquare followings, you may be...

  • Is your Business Following the Best Facebook Etiquette?

    Social networks and blogs are changing how consumers find places and services, how and where they share their experiences, and ultimately where they will spend their time and money. Ineffectively using social networks, such as Facebook, means you can miss an opportunity to connect with those...

  • Google+: Reaching for the right tool

    Professional carpenters are distinguished from inept nail benders by their knowledge of what tools best match certain tasks. Unlike the person whose only tool is a hammer, social media users should view Google+ for what it is, not what some wish it were; it’s another tool. Just...

  • Are You Networking By The Rules?

    In the current social media revolution, it’s getting much easier to be kicked out of social media networking if you neglect the rules. At present, two of my favorite social media crimes are “SEO spammer and Link Dropper. ” You get caught for this if you crawl...

  • Social media policies for teachers? That old feeling, again.

               Most of us don’t remember when teachers had draconian restrictions on their personal lives as a condition for employment. However, a nationwide barrage of legislative activity has revived the specter of those generations in which women began entering the teaching profession but were...

  • Why Does Your Business Need Social Media?

    Why Does Your Business Need Social Media?

    Unless you've been living under a rock for the past five years (or at least living without internet access) then you probably know that social media networks are a big deal right now....

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