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Why Sell Yourself Short?

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Whenever I hear someone saying they charge a certain rate per hour, I cringe. I used to do this as well, until I realized that I was always selling myself short.

When we sell ourselves by the hour, we set up an entire system that rewards time, not quality. Time is our most precious resource: stop selling it for peanuts!

If you need a life-saving operation, will you count the success of the operation by how many hours your surgeon spent working on you? No! You'd count the success of the operation on if you were alive and better after the operation.

If you purchase a car, do you count its value by how many hours individuals labored to build it? No! You'd count the quality, style, security, reliability, and beauty of the vehicle.

If you get an airline ticket, do you count the number of hours the flight takes you? No! You'd count the quality of customer service, your comfort during the flight, your ability to get to your destination, and your sense of safety.

You understand what I mean.

It is vitally important that you do everything in your power to convert your thoughts, ideas, creativity and unique knowledge into tangible products (like widgets, rents, intellectual property, royalties, or some sort of object). 

 

Create something, like a product or easy-to-implement service, that you are able to sell over and over again. Use your time to manufacture something that a client or customer can use to solve a problem or make life better.

This way you're not selling your precious time for an hourly wage (which, if you're a woman, is probably 75 cents to every male co-worker's dollar!). 

By converting your unique perspective into a physical or virtual object, you also build your effectiveness, increase your ability to reach more people, add value to your clients/customers, and grow additional revenue streams.

Let's move away from wage slavery, commuting, drudgery, and a lack of challenge. Instead, let's create abundant opportunities to help others through employment and by adding value to their lives. Let's use our abilities to help others succeed. Let's explore our gifts and talents, and let's allocate our time to be with family and friends, pursue hobbies or continued education, build our communities, and engage in activities we love. 

The quicker we use our creative minds to envision solutions, the easier it will be for us to take control over our time.

 

From now on, double your hourly rate, and start thinking about how you can reach that: what will you create that you can sell to multiple people to add up to a doubling of your current hourly rate? In three months, I want you to double it again, and again, and again until you see yourself as providing a benefit to many hundreds or thousands of customers.

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