The following is an excerpt from the book Fifty-one Ways to Build your Community of Clients Online: How Women are Using the Internet to Grow their Business, Reach the Right Customers, and Make a Difference, by Monica S. Flores. Purchase the book online or at Amazon (available January 2008).

Tip 27. Share Links: High Quality means High Results

Search engine listings typically count the number of incoming and outgoing links from your pages. When your page has many hundreds or thousands of incoming linked, the search engine adds a level of “authority” to your website and this level adds to your page ranking in search results.

Exchange links with other high-quality websites to promote your company. When you exchange a link with another website, check the accuracy of the link and spell-check the descriptive text, if any. Refrain from posting on “splogs” (fake blogs) or on sites that primarily consist of unrelated links: these do not assist your page ranking.

When you consider linking with another site, think quality over quantity. A well-placed link from another high-ranking website means much more than a number of links from poorly-ranked websites. Pass on any opportunities that involve “shady” subjects, companies with which you don’t want to be involved, or topical areas you prefer to decline.

If you find your website linked to a page with questionable content quality, politely ask their webmaster to remove your link. On the opposite end, if you desire a link from a website with very high-quality content, ask nicely, consider ways to promote that website for both of your benefit, or find ways to make the outgoing link to your site valuable and worth the site owner’s effort. Remember to be sweet and you’ll get more sweetness in return!

A Successful Woman's Handbook: Fifty-one Ways to Build your Community of Clients Online. How Women are Using the Internet to Grow their Business, Reach the Right Customers, and Make a Difference

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