In this series on generating revenue online, we’ve been looking at different ways to manifest income streams based on your individual, unique knowledge and skills. One way that I’d like to point out as a very basic way is to highlight your own business, your side company, or your consulting practice through your own website or blog.

There is no need to spend lots of money on a site when you are first putting a website online. A simple WordPress Installation can highlight your business, your philosophy, your hours, and your services quite easily, especially if you can dominate a particular niche market. For example, Decatur-based doula Jenn Purdy focuses exclusively on a type of market that benefits from her services, and her keywords help inquiring minds find her based on what she and her associates promote. Birthwelldoula.com and Decaturdoulas.com.

What is the market that you predominantly cater to? Specify your keywords and use those sprinkled throughout your website content so that people looking for you may find you. I myself am passionate about women of color and minority women in business, as well as women using entrepreneurship as a tool for personal and professional development, so my own target audience with this blog is other Asian-American, African-American, Latina, and Native American women in business: that’s who I feel comfortable blogging with and those are the women I want to support through this website.

Who do you support? Supplement your existing marketing materials with a website that specifies your audience and you’ll generate additional leads for your own business.

Your list of qualities of people you intend to attract to your business:
1)______________________
2)______________________
3)______________________
4)______________________
5)______________________

now add those qualities as additional keywords to your website!!!

A Successful Woman's Handbook: Fifty-one Ways to Build your Community of Clients Online.

Print version through Amazon.com and also available as a downloadable E-book.
240 pages of advice from a web development pro!

Get A Successful Woman blog postings delivered by email.

Subscribe to my quarterly e-newsletter, filled with tips and resources for success-oriented women: Email:

Thank you! I appreciate your support.