What are the two things that we hear the most about building your practice online? Content is king and the money is in the list!

So just how do you go about building a list? The 4 steps are:   

1. Targeting an audience.
2. Getting targeted traffic.
3. A targeted offer.
4. Targeted follow-up.

Today we are going to talk about targeting an audience. Why is targeting an audience for your service important? Number one, if you don’t target your audience correctly, even if you have really good content, they're not going to be interested.

I once had a friend who liked dumping all her troubles on me over lunch. On a daily basis we both left feeling frustrated and worn out. Eventually I decided to try an experiment. Every time my friend said something negative I looked at her blankly, but I gave strong approval to positive comments. Within a week, we were both enjoying our lunch more and leaving refreshed.

So how can we communicate more positively and spread encouragement among our friends and colleagues?

1) Pay for her website domain and hosting
Most small business owners don't think of this precious detail, and if your special lady is in business, this is one of a myriad of other details. Do her a favor and prepay for the next 2-3 years of domain and hosting. You'll get a chance to reassess her existing website details (username and password) and inventory the current situation.

2) Get her Quickbooks Online

Like it or not, most of the items you have in your life, from the shoes on your feet, the clothes on your back, the food and drink you consume, even the place where you live, has been a choice you made during some kind of sales process. 

You were sold on the type of car you drive or the bicycle you ride, or the bus route you take. 

You were sold on what kind of sleeping arrangements you have, your choice of having a significant other or staying single, even your political affiliation, religion, or even what kind of snacks you choose!