A Successful Woman's Handbook: Fifty-one Ways to Build your Community of Clients Online

How Women are Using the Web to Grow their Business, Reach the Right Customers, and Make a Difference
Fifty-one Ways to Build your Community of Clients Online

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This practical and inspirational business book offers fifty-one tips and tools to increase your website's effectiveness.

Written by a web development pro, the book targets women business owners who desire a competitive edge through smart, spirited internet marketing. Each chapter includes tips, checklists, and information on how to immediately apply the methods to a new or expanding website.

All businesses -- from those run by mompreneurs to those maintained by Fortune 500 corporations -- need an interactive, engaging, and functional website, and these fifty-one tips provide straightforward information on how to share knowledge, build resources, target clients, increase usability, and measure website data.

"Everyone has a level playing field on the Web," says Flores, a programmer since age 9. She's collected nine years of research as a web consultant into this easy-to-use resource. She focuses on business-building tools and their immediate application on your website to increase your online sales. A great corporate gift and perfect for organizations, entrepreneurs, owners and founders of brick-and-mortar businesses, solopreneurs, and women in business.

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Reviews

"This step-by-step guide is a must-have for every entrepreneur who is in the process of developing or enhancing her website."
FIFTY-ONE WAYS TO WEB SUCCESS, by Paula Otero, of Mujeres Camino al Exito

"A very complete and contemporary book especially for those with a technology background."
Carol Wysocki, Accounting Informations System Professor Ph.D, CMA, CPA

"The book was perfect. We used it step by step for launching my partner's website, we just followed each of your instructions."
S. Simonsen

"Fifty-one Ways... is not only a "must read" but a "must re-read" for businesswomen, as there are a variety of useful tips that can help your audience in all stages of growing their businesses...I place it up there with Ladies Who Launch and See Jane Lead."
Stephanie L. Spann

About the Author

Monica S. Flores is co-founder of 10K Webdesign, a marketing consultancy that focuses on website design and development for women in business, green and sustainable businesses, and membership organizations. She has been developing websites since 1999, and was an original content developer for one of the first global multimedia educational websites (The Odyssey World Trek for Service and Education) and a co-founder for the first internet-based Asian Pacific American political group (APA for Progress). She has always been interested in the World Wide Web as a way to connect people, and even met the man who became her husband through e-mail! She currently lives in Hawai'i. Her take on success? "Formulate your vision of what you want, then work diligently to achieve it".

A Filipina-American businesswoman with a mission in life to empower, educate, and connect women of color entrepreneurs, Flores is a blog author and founder of ASuccessfulWoman.com online, a resource center for women in business.

What's Inside?

Website Basics. You'll understand the basics of healthy web functioning and you'll learn the specific parts that make your website work
Share Your Knowledge. You'll discover ways to become a resource provider in your specific field
Build a Resource List. You'll learn how to assemble and display valuable resources on your site and make it a comprehensive "go-to" destination for information about your industry
Target Your Clients. You'll find ways to discern, "hook," and capture your most valuable and targeted customers. You'd rather have one highly desirable and desired client than one hundred non-interested prospectives. Use the listed tips to find your best customers
Focus on Usability. You'll become familiar with various ways to ensure your website displays well for all your visitors, including a review of good keyword and tagging practices, optimized text, and tools that allow search engines to understand and crawl your website
Measuring Data. You'll be introduced to specific metrics to track to understand your website results, and you'll learn how to turn tentative strangers into beloved customers and friends
Final Tips. You'll find additional expert tips to make the most of your website functioning
Extra Special Touches. Extra "finishing" ideas to polish your website and make it shine
Resource List. A guide to active, smart, helpful web professionals to help you implement your big ideas

Ten percent of net profits from this book will be used as 0% micro-loans for small businesses operated by working women lifting themselves out of poverty.

Thank you for your support and purchase of the book!
I know it will contribute to your success.

Warmly,
Monica S. Flores

"If you were building a new home for yourself, you know that you would be intensely interested in regard to the blueprint for your home; you would see to it that the builders conformed to the blueprint. You would watch the material and select only the best wood, steel, in fact, the best of everything. What about your mental blueprint for happiness and abundance? All your experiences and everything that enters into your life depend upon the nature of the mental building blocks which you use in the construction of your mental home." - Dr. Joseph Murphy, "Power of Your Subconscious Mind"
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